Introducing AW Academy

A space where you can be guided in making real tangible moves in business.


alongside a founder who has done it over and over again.

You already know you’re capable of more. You’ve just never had the pathway, structure, or scaffolding to step into who you truly are in business.

I’ve built multiple 7-figure brands from scratch while raising my family, not by chasing trends or burning out, but by building capacity, clarity, and a business that served my life first.

Now, I teach that same approach inside a clean, proven ecosystem built for founders ready to stop playing small and start operating like the women they actually are.

→ No gatekeeping.
→ No hustle culture.
→ No “just manifest it” fluff.

Just grounded strategy, brand clarity, identity work, and business design that creates daily sales on repeat without losing yourself in the process.

MEET THE FOUNDER & CEO

Hey, I'm Abbie!

I’m a multi-business founder and the visionary behind AW Academy. After building Inflow Pilates Studios and Move Pilates Academy into thriving, sought-after brands, I realised that true success comes from alignment, not exhaustion. I created AW Academy to show women that growth can feel grounded, strategic, and deeply fulfilling.

With a blend of sharp business strategy, embodied leadership, and lived experience as a founder and mother, I guide women to scale their businesses with clarity, confidence, and calm - building brands that serve their lives, not the other way around.

PACK YOUR LUGGAGE WITH OUR

OFFERINGS

AW Academy offers business education at every level. You have an easily accessible Podcast, a all access vault with Abbies proven frameworks, courses and signature workshops or the option to get Abbies business brain on your brand in a 1:1 capacity. Each offer provides guidance on strategy, sales, and brand growth, giving you the tools to navigate your business journey with confidence and clarity.

01. AW mentoring

AW Business Class is an online business education platform and community for values‑led founders who want to grow visible, thriving businesses.

Led by multi‑business founder Abbie, it provides step‑by‑step guidance on brand strategy, business design, and daily sales. Choose how you work with me in either a strategy session, 1:1 or within my all access community.

02. 'BUSINESS CLASS'
PODCAST

Hosted by Abbie, 'Business Class by Abbie Whittaker' is a podcast for the creative, calm, and quietly ambitious. It’s for the business owners who crave balance over burnout, depth over deadlines, and flow over frantic hustle.

ABBIE

I believe in building businesses that fit your life, not businesses you have to squeeze your life around. We’re done with burnout as a badge of honour.

IN OUR BUSINESS CLASS

ALL ACCESS PASS

A founders secret weapon to fast tracking their business and learning from someone who has done it all

AW Business Class is not a course. Its a full bodied all access pass to my learnings. Get access to everything I have learnt over the last 10 years in Business. No gate keeping, just your opportunity to hack the system and skip expensive mistakes and moving with speed, precision and strategy,.

JOIN US

JOIN THE CREW
THAT HELP YOUR BUSINESS Fly!

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