MEET OUR FOUNDER

Abbie Whittaker

Entrepreneur, Pilates expert, and master of making sh*t happen. After years in marketing and experiencing burnout, she took a leap into something new, building Inflow Pilates Studios and Move Pilates Academy into thriving brands. But with success came turbulence, as she faced the nonstop juggle of business, motherhood, and life, until she realized there had to be a smoother flight path.

AW Academy was born from a deep need for structure, strategy, and sanity. Abbie wanted to create a way to grow without the overwhelm, to bring clarity to ambition, and to help others chart their own course.

Now, through AW Academy, Abbie shares the systems, tools, and mindset shifts that helped her scale her business and reclaim her time. She’s proving that success doesn’t have to mean burnout and that with the right strategies, you can reach cruising altitude on your big dreams without losing yourself in the process.

CABIN CHAT

Fun Facts About Me

There’s more to Abbie than meets the eye. Beyond her business achievements and Pilates expertise, she has little-known quirks, passions, and stories that reveal the person behind the brand.

  • At 12 I decided that I was done being afraid of public speaking so I stood up in front of 100s of adults at my Australian citizenship ceremony and gave an impromptu speech.

  • Aside from having a business brain, I am very creative in all ways. I once foundered a registered charity and sold my paintings to raise money for it.

  • I was born and spent the first 11 years of my life in Zimbabwe, my extended family still lives there and we visit every few years.

  1. All my babies have been unplanned but the greatest gifts in the entire world. When my first was 6 months old I bought my house site unseen at a 75 house auction with my husband on the phone.

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